Author: Daniela
Hobbies: Model airplanes, Sculpture, Tole Painting. Ballet Dancing, Food Gardening and Collecting Swords.
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Commerce Cloud—News and Opinion
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Des Cahill, VP and CX evangelist for Oracle CX Cloud, is one of the 13 respected leaders who have made noteworthy contributions to the marketing technology industry.
Chief Marketer highlights the top five B2B marketing stories of the year so far, including an interview with Des Cahill, VP and CX evangelist for Oracle CX Cloud, who discusses the changing customer experience trends for marketers in 2020.
Paul Greenberg named Oracle a winner in his 2020 CRM Watchlist, citing how the company builds out technologies that foster consumable experiences, and how Oracle focuses on user experience is a matter of culture
ClickZ sat down with Des Cahill, head CX evangelist at Oracle, to discuss his biggest challenges at Oracle so far, including his predictions for the martech space in 2020, and how brands can improve their CX offerings.
AdExchanger recently interviewed Rob Tarkoff, EVP of Oracle CX and Oracle Data Cloud. Tarkoff offered his thoughts on customer experience, customer data platforms (CDPs), vertical trends, and more.
Leading online diamond jeweler Blue Nile is rolling out Oracle Customer Experience (CX) and Enterprise Performance Management (EPM) Cloud solutions to increase the precision of its marketing tactics while driving more accurate and agile financial and operational planning across the entire organization.
Rob Tarkoff, EVP of Oracle CX and Oracle Data Cloud, describes how first- and third-party data are foundational to CX, and the ability to tie everything together across the customer journey.
As B2B buyers demand more digital purchasing options and related customer service, manufacturers should deploy five effective methods to win them over as loyal customers, according to Oracle’s Jeri Kelley.
Bob Meixner, director of product strategy for Oracle CX commerce, details the five biggest shopping trends that will dominate the holiday season and beyond.
With https://www.sky.com/ to Oracle’s enterprise-class customer data management platform, customer data from marketing and advertising systems will be integrated into Oracle CX Unity to deliver more tailored customer experiences.
According to a recent research report by Forrester Consulting that was commissioned by Oracle, brands are struggling to create unified views of their customers. But companies that leverage unified customer profiles effectively are more likely to experience revenue growth, increased profitability, and higher customer lifetime values.
Forrester's recent independent study highlights the challenges of bringing together different data types to create a unified customer profile. But in spite of those challenges, the brands that can effectively leverage unified customer profiles are twice as likely to experience revenue growth, increased profitability, and higher customer lifetime values.
Oracle recently launched two new CX solutions designed for a new generation of digital sellers. The digital sales solution and its customer data management (CDM) platform for Oracle Service Cloud will help sales representatives better recognize and qualify good opportunities, and quickly move on from less-likely leads.
Des Cahill, vice president and head CX evangelist of Oracle CX Cloud and CxOTalk's Michael Krigsman discuss why this topic is important, the challenges in making customers happy, and what brands can do about it.
Complicated, years-long cases are common in health and human services. To help government organizations manage them more effectively, Oracle introduced new functionality to its CX for Public Sector platform.
Oracle EVP of CX and Data Cloud Rob Tarkoff discusses recent consumer research that shows that brands aren't always meeting their customers' expectations, despite the tools and resources at hand.
Oracle purchased CrowdTwist Inc., the leading cloud-native customer loyalty solution. Oracle plans to enhance its Customer Experience Cloud by integrating CrowdTwist with Oracle's Responsys, Eloqua, and CX Unity platforms. The integration will make it easier to tailor its CX portfolio for specific customer's needs.
Oracle and Deloitte announced a collaboration to help brands combine data and decision-making to deliver more personalized and contextual experiences across the customer journey.
According to ZDN contributer Paul Greenberg, 'Oracle OpenWorld was a stunning confirmation that Oracle is undergoing what is best characterized as a contemporary Renaissance.'
According to a consumer research report by CustomerBliss Founder and President Jeanne Bliss and Oracle CX, the journey a customer takes with a brand has never been more personal and subjective than it is now—and the intergenerational expectations have never been more diverse.
Here's why Oracle was named a leader in Gartner's 2019 Digital Commerce Magic Quadrant for the 10th consecutive evaluation.
CX industry analyst and CxOTalk podcast host Michael Krigsman interviewed Rob Tarkoff, EVP and GM of Oracle CX and Data Cloud, to explore the experience economy and understand how organizations can thrive in it.
Along with the new enhancements to its customer data platform, Oracle has announced the first customers for CX Unity, which builds on the data and marketing products the company has developed and acquired over the past eight years.
A new CRM tool, based on Oracle CX, is helping the Italian supercar company and its dealerships stay in touch with high-profile, high-net-worth customers worldwide.
Oracle announces the latest updates to CX Cloud, including digital assistants for sales, customer service, and marketing, data-enriched B2B sales capabilities, and industry-specific solutions for telecom and media, financial services, and the public sector.
Jeanne Bliss, president of CustomerBliss and CX pioneer, discusses her new research study with Oracle that examines cross-generational customer preferences, behaviors, and expectations.
Gen Z might be the youngest group of consumers, but they're also the generation that's paying the most attention to their customer experience says recent research conducted by Oracle in partnership with Jeanne Bliss of CustomerBliss. Find out what's driving these young consumers.
Companies can deliver personalized customer marketing across all channels, but not all marketers are making it a priority. This Forbes piece explores this topic and the CommerceNext and Oracle-sponsored research that supports it.
Brent Leary and Jeanne Bliss discuss the findings of a recent Oracle CX research report that surveyed 1,100+ consumers across four generations in the United States.
Oracle CX EVP, Rob Tarkoff, talks about the roots of modern B2B CX efforts, and how commerce and payments will evolve in 2020 and beyond.
This Yahoo! Finance story highlights recent Oracle CX research that shows how consumers are shunning retailers and brands that don't meet their expectations.
In a video interview by CXOTalk, Michael Krigsman discusses the unique challenges facing companies today with Rob Tarkoff, executive vice president and general manager of the Oracle Customer Experience Cloud group.
A recent consumer research study conducted in partnership with customer experience expert Jeanne Bliss reveals three ways that CX is vital to a brand and how consumers of all ages are responding.
According to research from Oracle, customers are turning their backs on traditional business models and demanding higher standards from brands.
Despite their high profile, influencers and bloggers are among the least-trusted sources of shopping recommendations. So are tech-related sources such as Alexa. New research from Oracle and customer experience expert Jeanne Bliss reveals the intricacies of consumer trust.
As customers expect more and more personalized experiences, marketers must embrace platforms that provide unified solutions to creating relevant and meaningful engagements to drive revenue and build brand loyalty.
Rob Tarkoff, executive vice president and general manager of Oracle Customer Experience Cloud and Oracle Data Cloud, discusses the evolving role of customer service and the essential role it plays in today’s experience economy.
Oracle is collaborating with Accenture and Capgemini to help companies better navigate the customer data platform market by offering more advanced digital marketing and customer experiences across the entire customer journey.
A recent survey commissioned by Oracle and ESG Research examines how emerging technologies such as the Internet of things, artificial intelligence, digital assistants, and augmented reality will affect customer loyalty and brand performance within the next five years.
As data increasingly becomes key to an effective CX implementation, Rob Tarkoff, executive vice president of Oracle Customer Experience Cloud, points to the technology Oracle is focusing on to win over corporate customers.
At Modern Customer Experience in Las Vegas, Rob Tarkoff, executive vice president of Oracle Customer Experience Cloud, discusses the four tenets of the experience economy.
In this Forbes story, Sportable Scoreboards discusses their complete digital transformation to win a larger share of the burgeoning youth sports market.
Oracle CX Unity is designed to provide enterprises with data-driven contextual insight on the customer.
Oracle CX Unity is designed to provide enterprises with data-driven contextual insight on the customer.
CRM Playaz Brent Leary and Paul Greenberg sit down with Rob Tarkoff, executive vice president of Oracle Customer Experience Cloud, to discuss Oracle’s approach to delivering a CX platform to customers and the role Oracle CX Unity plays in delivering customer insights.
ZDNet’s Michael Krigsman outlines Oracle’s approach to customer experience, emphasizing real-time, personalized CX, which requires data, personalized content, and more.
Oracle Digital Assistant allows users to create digital assistants with multiple chatbots that are capable of handling different tasks to increase worker productivity.
diginomica’s Katie Peachesa interviewed Oracle customer experience customer, Sportable Scoreboards, about their manufacturing business and why a move to Oracle Cloud Applications was key to their growth.
Every customer experience is unique and depends on multiple factors. However, all CX professionals agree that to build genuine customer relationships, CX must be consistent.
Oracle Customer Experience was named a winner in Paul Greenberg’s CRM Watchlist 2019, highlighting Oracle’s focus on the Experience Economy.
Chain Store Age highlight’s Oracle’s 2019 predictions for loyalty, which will center around the importance of personalization among retail experiences.
Experts weigh in on Oracle’s 2019 Loyalty Predictions Report, sighting trends such as rewarding customer advocacy, a break from traditional programs, and Wi-Fi as a loyalty channel.
ADWEEK interviewed Oracle’s Katrina Gosek, senior director of product management for Fusion CX strategy, who emphasized that personalization and customer experience are still key, while the hype around voice commerce is only rising.
BizTech Magazine spoke with Oracle’s Katrina Gosek, senior director of product management for Fusion CX strategy, who noted that smart speakers and the rise of conversational commerce is the most impactful retail technology she expects to see in 2019.
At NRF 2019, Oracle’s Bob Meixner, director of outbound product management for Fusion CX strategy, asserts that younger employees, accustomed to certain levels of technology, will be unlikely to stay with an organization utilizing outdated tools.
Fashion Life Mag Remembered recently selected Oracle Commerce Cloud to improve its business and bolster customer engagement with an enhanced online and in-store experience.
With franchisees in 29 territories internationally, Laura Ashley is leveraging Oracle Commerce Cloud to enable customers around the globe to create and purchase made-to-order products online.
As emerging disruptive technologies like IoT, robotic automation, AI, and more are poised to change the way businesses and consumers interact, today’s CX environment continues to evolve thanks to the introduction of new ways for companies to engage their target market.
The business opportunity to build recurring customer relationships and predictable revenue streams via a subscription-based model is tremendous but challenging. Shifting from selling one-off products to selling products as subscriptions present vast opportunities for companies if they can address the pricing, billing, monitoring, revenue management, and other “monetization†systems that support such complex selling models.
Highlighting Oracle Cloud Applications, CustomerThink praised Oracle CX Unity as a unified persistent customer database accessible by other systems, with machine learning to boot.
Oracle is top ranked in its current offering category, receiving the highest possible scores in the sales force automation, configure price quote, marketing automation, customer service, and field service criteria.
Oracle CX Unity provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data.
Oracle Senior Product Strategist Bob Meixner discusses how retailers can use emerging technologies to create, optimize, and scale for immersive, customer-centric shopping experiences.
CXOTalk’s Michael Krigsman interviews Katrina Haynes-Gosek, senior director of product management for Oracle Fusion CX Strategy, on the importance of frictionless, fast experiences in today’s retail landscape.
Oracle Commerce Cloud released the “Next Generation of B2B Purchasing Report 2018†and SalesTech Star explores the implications.
MarTech Series talks with Jeri Kelley, senior product strategist for Oracle Commerce Cloud, to understand how B2B vendors can better leverage technology and create results-oriented product maps for their customers.
A new survey from Oracle Commerce Cloud reveals that the future of B2B purchasing hinges on how vendors can implement technology to focus on digital customer experiences. https://abcnews.go.com /p>
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